Affinity Financial LLC Code of Ethics

 1.  All associates, owners, and agents of Affinity Financial LLC must act with integrity, competence, diligence, respect, and in an ethical manner with the public, clients, prospective clients, employees, and colleagues within the financial services profession. 2.  All associates, owners, and agents of Affinity Financial LLC must place the integrity of the investment profession and the interests of the client above their own personal interests. 3.  All associates, owners, and agents of Affinity Financial LLC must use reasonable care, exercise independent, professional judgment, when providing financial advice, making investment recommendations, and during any period of the financial planning process.  4.  All associates, owners, and agents of Affinity Financial LLC will conduct business in a professional and ethical manner as well as abide by all applicable state and federal laws.  5.  All associates, owners, and agents of Affinity Financial LLC must maintain and constantly work to improve their level of competence by continuing education, professional association memberships, and maintaining the required licensing to practice in this firm. 6.  All associates, owners, and agents of Affinity Financial LLC must not knowingly make any misrepresentations relating to financial products, services, affiliations, or any other professional activities. 7.  All associates, owners, and agents of Affinity Financial LLC must not engage in any activity that would be considered professional misconduct.  This would include dishonesty, fraud, deceit, or any activity that would be considered just cause for regulatory violations. 8.  All associates, owners, and agents of Affinity Financial LLC must have total loyalty to their clients and act with reasonable care and competence as well as exercise prudent judgment.  All recommendations and decisions must be made with total independence and objectivity in the best interests of the client at all times. 9.  All associates, owners, and agents of Affinity Financial LLC must not solicit or accept any gift or benefit that would misconstrue or compromise the decisions and/or recommendations made while working with/for a client.  10.  All associates, owners, and agents of Affinity Financial LLC must act with care in preserving the privacy of the client's personal information.  (see Affinity Financial LLC privacy policy.)    



Affinity Financial LLC
           800-930-9162
dprice@affinityfinancial.org
Care, Compassion, Respect, and Integrity